Screen-free By Design

BPA & Lead-free

Trusted since 1998

Award-winning Toys
1 2
Read More About Us
Cinco de Mayo baby toy

MY FIRST HOLIDAYS AND KEEPSAKES

My First Cinco de Mayo Festival

Celebrate Cinco de Mayo with this set of four sensory toys including mini taco, maraca, donkey and guitar.

Shop Now

dolls collection

Soft Baby Doll in Pink Terrycloth

Our bestselling vintage-inspired soft baby doll with no hard parts. Made for snuggles!

Shop Now
Surprise What's Inside Box with Sensory Toys

EDUCATIONAL TOYS

What's Inside Learning Box

Good Housekeeping's Pick for Best Halloween Toys for 2025. This adorable playset comes with four plushies for sensory play.

Shop Now

We don't chase trends. We follow babies.

Every toy we make is rooted in how babies actually develop — what they see, hear, feel, and reach for at each stage. No fads. No batteries. Just play that matters.

Watch how our toys engage babies from infancy

Our Signature High-Contrast Collection

Medical research shows that infants' eyes respond best to high-contrast colors like black and white, followed by red.

View all

Baby Surprise Box What's Inside Box with Colorful Sensory Baby Toys

$41.99 USD
$41.99 USD
Sale Sold out
Shipping calculated at checkout.

Free gift with purchase

View full details

The Softest Dolls

Your Genius Baby will adore this collection of vintage-inspired, soft dolls in a variety of styles and colors.

View all

Recognized by Experts

  • Parents.com

    "Best Toys for 2-Month-Olds to Help Them Hit Developmental Milestones"

  • Good Housekeeping

    "For the littlest ones, this set comes with four plush stuffies that can all be stored in a zippered pumpkin. But each one has a "trick" of its own: The candy corn crinkles, the cat meows, the spider rattles, and the ghost squeaks."

  • Forbes

    "High-contrast colors like black and white are also easy for babies to see and excellent for stimulating newborns’ visual development...."